Arabic Logo for Guggenheim


Guggenheim Museums


RDA New York


Custom typography for the Guggenheim Abu Dhabi.

I was commissioned by RDA principals Margot Perman and Jürgen Riehle to create the custom typography design for the Arabic logo of Guggenheim Abu Dhabi. The challenge was to adapt the characteristics of Frank Lloyd Wrights original logo letters into a system that feels seamless. As we rolled out the logo, we then established the various layouts for the overall Arabic identity and determined how it should live with the English one.


I also helped RDA design the exhibition graphics for the museum's preview exhibition.