An Immersive Experience in Las Vegas
Alex and Ani
Sharing the power of one through touch-screen.
We were asked to create an exciting, interactive Connected Glass experience concept for Alex and Ani’s new Las Vegas properties that raises awareness of the brand and its mission while promoting meaningful self discovery for users.
An interactive storefront installation allows users to discover, and then create, Alex and Ani’s signature symbols through touch. They can share the symbols they create, along with the meaning behind them, transforming their gesture on screen into a shared gesture of positive energy. Based on the user’s selection, Alex and Ani will provide personalized product recommendations.
Currently in production. Installation set to be completed end of 2015